CITY GUIDE
Smart City Guide is a website that primarily target new grads who are moving to SF and the bay area. One problem they face when looking for a place is to narrow down which area to live. So we are developing a city guide to educate them different neighborhoods in SF and the bar area from prospective residents ( not tourists) point view.
FRAMING THE PROBLEMS
When starting a new live in a unfamiliar city, there must be a lot to figure out before making a decision of where to live. San Francisco, this large-scaled flourishing city makes it even tougher for its newcomers such as college students, new grads and young professions who move here for work. This city guide project is aimed to introduce neighborhoods that are possibly suitable for different type of newcomers to settle in the one they like and find a sweet new home.
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Online research cannot replace physical exploration
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Multiple ways are used for neighborhood exploration. switch over within different websites including google, googlemap, yelp, security information website, BBS, craigslist, etc.
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Hard to find reliable, intuitive, updated and valuable information to pin a ideal living location
RESEARCH FINDINGS
Then what do people care the most when they are looking for a new home in an unfamiliar city? There are some takeaways from research with more than 15 in-depth user interviews.
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Commuting time and corresponding means of transportation
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Security degree of the neighborhood they are going to live in
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General pricing of the neighborhood and the specific price for the APT/house/room
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Convenient facilities around the neighborhood
PERSONA
- Frank
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I'm an incoming UCSF student and will study in SF very soon. It will be my first time in SF and I'm very excited about my study life there! I can ask some alumni for suggestions since they have more real experience of living in SF as a student like me, but I also want to get more comprehensive information online by myself.
PERSONA
- Emilie
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I visited SF before. It's an amazing city with a diverse culture and beautiful natural views. I decided to move here when I got a chance to work here. Even though I have a general knowledge about this city since I visited before, I'm still not sure which is the best place for me to live. I'd better do some research to figure it out.
USER FLOW
HOME PAGE
NEIGHBORHOOD PAGE
