OVERVIEW
UX designer, UX researcher
Jul.2018- Present
Solution
Youhan Fang( PM/developer), Yi Chen (developer), Mingjie (developer), Tian Cao (developer), Enpei ( Data Engineer), Yiyu( Data Engineer)
Sketch, Illustrator, Photoshop, Zeplin
Problem
Research shows that young women adults feels difficult when they try to find a clothes that can meet their occasional needs, and need better guidance on how to find a suitable recommendation.
My Role
Timeline
We present WeChat Mini Program "Easy Fashion" as your personal stylist to help you discover your good matching everyday. The hottest and newest fashion trending news will let you find out what our editors are loving, learn how to get the look and where to buy it. We are here to make your shopping experience as convenient and enjoyable as possible.
Team Members
Tools
Our Approach
Design Outcome
Daily Recommendation
According to each customer's preference and seasonal trends, we are here to provide them with right clothing recommendations. Four badge icons represent Celebrity style, Hot item, Editor choice and Video contents which will make the recommendation more standing out.
Browse Clothing Details
The clothing detail screen represents the basic information of the clothing brand, price, product details, category. Customers can view more information if this item is included in celebrity style with video, or within any trending articles.
Clothing Collection
Once customers likes the recommendation, they can save them into their collections. Users can view the collections and do comparison before deciding if they wan to buy them. The simple search bar allows customers to find their target item faster if they have many saved items.
Inside each trending theme page there are two major parts: Runway and Celebrity. As runways include most of the seasonal trending fashion for customers to get inspiration. The celebrity also gives some reference for those customers who does't have an idea about how to look stylish.
Fashion Trends
In Easy Fashion, we are going to auto generate fashion trending news and articles by detecting their similar clothing characteristics and attributes. Customers can easily get informed of trending news in their spare time.
Fashion Trends Albums
RESEARCH
Identify Need
We did user research including literature research, as well as primary research including user survey, and individual interviews.
What users feel frustrated about?
Hard to find the right clothes that user needs
Not accurate information being delivered
How to make the right recommendation?
Recommendation feature
Recommendation contents
Reward Benefits
How to attract customers to shop?
Fashion Trending
Provide Reward
Develop New Style
Competitive Analysis
We analyzed the following fashion related e-commerce products that provide fine recommendation or fashion news to the young women adults.
We found out that:
-
Existing fashion related e-commerce apps are either only focus on e-shopping experience, or just too concentrated on deliver fashion news. There are not quite good connections for both of them.
-
Customers can't try them on, which will make the clothing they are going to buy less accurate as what they expected.
-
Some of these apps display too much choices to customers to choose without giving them reasons or hints why these items fit them well.
-
The success of social network parcels in Xiaohongshu and WEAR give us some inspirations that connect the customers in a fashion community can also increase their loyalty to our products.
DESIGN ITERATION
Recommendation Feeds
Based on user's preference and activities, providing the right recommendation from different designers is one of the key feature. After doing user research, we came with the idea by using badge design to represent Hot Item, Celebrity Style Item, Editor's Picks and Video Related Contents. We believe clothing with any of these badge will be attractive for users to explore more at the detail page.
Before
After
Four Badges
Before
After
Clothing Details
After tapping any area of the clothing image, you'll be directed into detail page. Here you can get more information of the clothing you're interested in, including the Brand info, Price, Product info and Category. You may explore some videos and photos of similar celebrity style, and some new season fashion news if this item is within that trending category.
Before
After
Price tag may overlap with image contents when swiping the screen
Size info show in each E-commerce shopping platform
Size guide is good, but later will be Virtual fitting
It repeats the function of our recommendation feed, may not need
Reviews might be a later feature to develop
This display may waste too much screen space on the phone
It repeats the function of our recommendation feed, may not need
Personal Collection
After liking and saving your favorite item into your wishlist, this page will be your personal collection to store and organize what you may want to shop later.
Before
After
Use two separate filters of price and brand may be unnecessary for uses to choose.
Use recently added as default filter.
Drop-down Menu makes it difficult for users to navigate.
Search Bar is much easier for user to find the item .
Simply select the major clothing buttons can easily help you sort out your target item faster.
Fashion Trending News
As by doing the user research, we find out that users are mostly like to get know the seasonal fashion shows, designer brand runway and celebrity style. In Easy Fashion, we are going to bring you all the latest news in fashion everyday. Each trending theme page has two major parts: Runway and Celebrity. You can explore the fashion inspiration from the new runway and find the item you want to shop within this trending theme.
