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OVERVIEW

Problem

From the learnings we got from user research, we realized that online news users visit the news sites for information and stories worth their time. However, finding the news that interest themselves and be inspired to explore broader news development costs news readers a lot of time and efforts.

My Role

UX designer, UX researcher

Timeline

Sep.2018- Present

Team Members

Solution

we decide to dive into this problem and provide a news tool to help news readers easily get high-quality contents, customize their news board and quickly target to the news stories they are interested in. 

Chen Sun (Designer), Youhan Fang( PM/developer), Yi Chen (developer)

Tools

Sketch, Illustrator, Photoshop, Principle, Zeplin

RESEARCH

Findings

66%

use multiple news media/app for up to 20 mins a day.

83%

have experienced difficulty in controlling the news contents they want to read

User expressed

To find their interested news cost them extra time and efforts in exploration

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APPROACH

© 2025 by Bei Zhang

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