AI powered investing
The crypto market's volatility and complexity often overwhelm users, making informed trading decisions difficult. To tackle this challenge, we're providing smart trading assistance using AI recommendations and analysis within the app. We're leveraging AI to simplify decision-making, deliver foundational market insights, and provide clear, data-driven analysis to empower users to trade more confidently and effectively reach their investment goals.
My Role
Lead Designer, worked with 2 PMs and 1 researcher.
I developed the design vision, conducted user research, and collaborated closely with multiple teams to align the design with product strategy.
Duration
Dec 2024 - Mar2025​
The challenges
The cryptocurrency market presents unique challenges for investors:
Information overload
Constant news, various technical indicators and data make informed decision-making overwhelming.
Emotional trading
Fear and greed driving poor decisions.
Information overload
24/7 market requires significant time and attention.
Emotional trading
Existing platform often provides generic information, failing to cater to individual trading styles and risk tolerances.
Design Solutions
Quick token analysis
Provide price trends, simplified market sentiment, technical indicators and other relevant date to inform users.
Smart insights
Integrate accessible insights to help users understand market trend, token fundamentals, and industry sectors.
Personalized recommendation
Personalizing investment suggestions and portfolio insights based on each user’s risk profile and current holdings.
Contextual quick action
Offer users with quick action, such as buying, selling, depositing, or setting up recurring buys directly from the assistant’s responses.
Design Iterations
Streamline Token Analysis with AI Assessment
To combat user challenges with information overload when evaluating tokens, we aim to provide a comprehensive AI-driven assessment organized into three key categories, market trends, deep Insights with multi-dimensional AI score and curated news summaries. We offer this specific information set to help simplify their evaluation process and ultimately build their trust.
Provide Crypto Guidance with AI Chat Assistant
To address users needing immediate answers to diverse crypto questions, understanding complex topics, and getting personalized guidance without navigating static pages, we aim to provide an interactive AI chat assistant. It allows users to ask questions naturally and receive immediate, tailored analysis, comparisons, and explanations within a conversation.
Results